ENGINEERED FOR POWER. STYLED FOR GREATNESS.

The PRIME21 Collection

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75% OFF YOUR FIRST ORDER • SITEWIDE
✨ Valid for your entire purchase. No item limit.
AUTOMATIC DISCOUNT: APPLIED AT CHECKOUT
OFFER EXPIRES IN:
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NEW COACH PRIME + ABU ®

PRIME21 Collection

PRIME21 Spinning Combo

PRIME21 Spinning Combo

PRIME21 Spinning Combo
$139.99 $35.00 75% OFF

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Combos

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Rods

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VoltiQ™ Digital 
Cast Control

A new member of the Revo® family is here - built on a proven platform and powered by VoltiQ™ for next-level control, distance, and adjustability.

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Beast™ 200 Low Profile Reel

Beast™ 200 Low Profile Reel

Beast™ 200 Low Profile Reel
$139.99 $35.00 75% OFF

Get up to $30 in Credit

Spend $75, get $15. Spend $150, get $30. Your reward grows with your cart - earn more today.

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The Beast™ Series

Engineered for extreme predator fishing, the ABU Beast Series delivers uncompromising power, reinforced durability, and total control. Built to handle oversized baits, brutal strikes, and relentless fights from the biggest fish in the water.

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Performance Meets Style